Austin Schedule

CHAPTER ONE: FOUNDATION 9:00 AM – 9:25 AM
• Welcome | Intros | Rules
• What it means to be a HOP Leader

CHAPTER TWO: BE THE COPPERFIELD OF PRESENTATIONS 9:25 AM – 10:30 AM
• Making the most of your time

EMAIL BREAK 10:30 AM – 10:45 AM

CHAPTER THREE: ORANGE ISN’T THE NEW BLACK 10:45 AM – 11:45 AM
• FTC/RESPA/CFPB | Consumer Complaints

CHAPTER FOUR: A HOP FIRESIDE CHAT 11:45 AM – 12:15 PM
• Review of ALTA market research | HOP History

LUNCH BREAK 12:15 PM – 12:45 PM

CHAPTER FIVE: INSPIRING THE CORRECT AUDIENCE 12:45 PM – 1:15 PM
• Homebuyers | Your Staff | Real Estate Agents | Lenders

CAFFEINE BREAK 1:15 PM – 1:30 PM

CHAPTER SIX: 70 WAYS TO STOP AVOIDING THE QUESTION 1:30 PM – 2:15 PM
• Marketing tools overview

EMAIL BREAK 2:15 PM – 2:30 PM

CHAPTER SEVEN: DEAR YOUTUBE: THANKS FOR THE CAT VIDEOS 2:30 PM – 3:15 PM
• Digital Advertising Workshop
• Where to Start | How to Budget | Testing & Re-Testing

CHAPTER EIGHT: IMAGINATION AT WORK 3:15 PM – 4:00 PM
• Next Steps | HOP Leader Requirements
• Lightning Round