Title companies are at the center of the real estate transaction. Sitting in this seat makes it important for companies to think strategically about how to deliver the right experience for their customers. The easiest starting point for this is to think about the transaction through the customer’s eyes. This session will help you get inside the heads of your main customer types, lenders, real estate agents and homeowners. Come ready to hear what drives their decision making and the things you can do to enhance their experience at the closing.