Encore Session: Know Your Customer: The Homeowner’s Dilemma and Generation Why

The future of the housing market looks very different from the past.  No longer can we rely on falling mortgage rates to financially encourage refinancing and moving.  First-time homebuyers are increasingly a critical segment of the housing market, but Millennials are so different from their Baby Boomer parents with different attitudes and impediments to homeownership. Or are they?  This session will discuss the impact of no turnover incentive for existing homeowners and how different Millennial first-time home buyers really are from prior generations.


Notable sessions focus on timely issues and trends affecting the industry. Faculty experts will drill down on important topics, innovative ideas, and business practices.

Ensuring Profitability Professional Development

Location: White & Gold B Date: October 12, 2017 Time: 10:30 am - 11:30 am
Mark Fleming