Omni Session: GenEveryone

Millennials, am I right?! It seems as though everyone thinks this younger generation is the hardest to understand and deal with. But is that really true or are we reacting exactly as we always have to new ways of thinking and working? Marketing and branding innovator, best-selling author and president of UnMarketing, Scott Stratten, will teach you how to lead without labels during his keynote address, “Gen Everyone: How to Connect with all Generations in the Work/Marketplace.”

Stratten transformed how corporations likePepsiCo, Century 21, Fidelity, and Microsoft do business with radical insights on how to engage customers better through social and viral marketing. He elevates the conversation by putting the focus back on what matters the most to current and potential customers – values like trust, authenticity, relationships, and service.

Stratten will cover:
• Why we view Millennials the way we do, and how to shift our thinking.
• How to lead this generation and others in the work and marketplace.
• How to harness the strengths of allgenerations.

During this Omni Session, we will also swear in the 2019 – 2020 ALTA Board of Governors and hear from our newly elected ALTA President, Mary O’Donnell, on her vision for the
industry’s future.


Omni Sessions

Location: Congressional CC Date: October 25, 2019 Time: 12:00 pm - 1:00 pm
Keynote Speaker
Scott Stratten
Mary O’Donnell