Annette Cotton

Senior Vice President, Division Chief Data and Operations Officer
DataTrace, LLC

Annette Cotton is a respected leader in advancing data solutions across a broad spectrum of industries and serves as senior vice president and chief data and operations officer for First American Data & Analytics. With more than 35 years of industry experience, Annette has expert knowledge of real estate data and has worked extensively managing all asset types - title plant data, real estate property data, geospatial data, property tax and assessments, and advanced data analytics.

Beginning with TRW Information Services, Annette built her career by following her unrelenting passion for superior data content and quality. She earned her leadership status through the knowledge gained from working in every role that supports data manufacturing, including source acquisition, domestic and offshore data operations, quality analysis, and client delivery. Through various acquisitions, Annette took on progressively larger roles and served as vice president, data operations for First American Real Estate Solutions, which later became CoreLogic. After returning to First American in 2014, Annette continued her pursuit in achieving data superiority by expanding core data assets through advanced technology solutions, including extraction, automation, machine learning, and artificial intelligence.

Along with data, Annette’s other passion is to serve as a positive female role model, supporting women in leadership activities that promote networking, self-confidence, mentoring, and overall career development.