Hotel & Travel Information

Hotel Information 

W Midtown
188 14th St NE
Atlanta, GA 30361

ALTA Room Rate: $209.00 per night plus tax. CLICK HERE or call 1-877-946-8357 and reference the 2018 ALTA SPRINGBOARD room block.

Room Block Cut-off Date: on or before 5:00 p.m. EST, Friday, February 16, 2018. After this date, rooms are subject to availability.

Hotel Features: Complimentary WiFi for SPG Members, Pets Welcome, FIT Gym, Bliss Spa, WET Rooftop Pool and on property restaurant and coffee shop.

W Cancellation Policy: All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card. All guaranteed reservations not canceled 72 hours prior to arrival will be subject to one night room and tax.


  • Valet parking: $36 per night/per vehicle – overnight parking (unlimited in/out privileges)
  • Hourly Self-parking available through Colony Square Parking Garage. The daily rate Monday – Sunday is $22 per day/ per vehicle and the overnight rate is $44 per day/ per vehicle.

Airport Information

The W Midtown Hotel is located near Hartsfield-Jackson Atlanta International Airport (ATL) and is approximately 25 minutes from the hotel.

Transportation Information

On average a taxi from ATL is approximately $40.00 one way plus $2.00 for each additional passenger. Attendees can also arrange an airport shuttle for $19.00 per person/ one way. Atlanta also offers UBER and Lyft as alternatives to taxis. The W hotel is also a 10 minute walk from the MARTA line at the Art Center Station. A one way trip is $2.50 one way.

Nearby Attractions

The High Museum of Art, Atlanta Botanical Gardens, Piedmont Park, Georgia Aquarium, Georgia Tech, World of Coca-Cola, Center for Civil and Human Rights, CNN Studio, Atlanta Falcons Stadium, and the College Football Hall of Fame.