From Oreos to Gatorade, Bonin Bough is the master marketer behind the rapid growth of some of the world’s most-loved brands you probably have in your kitchen right now. Once one of the largest media buyers in the world, Bough will show you how to create your own breakthrough “communications experience” during virtual ALTA SPRINGBOARD, March 16-18.
In this Ideas Festival, Bonin will give big-business tips perfect for growth-hacking small businesses and share the latest marketing tools and upcoming trends you need to embrace your customers. You’ll learn a new methodology guaranteed to take your ROI vision from fantasy to reality.
The former chief media officer of Mondelez International, Bough is an award-winning marketing executive, author and the host of CNBC’s “Cleveland Hustles.” He is an inductee of the Advertising Hall of Achievement and can be found on lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business and Ebony’s Power 100.