Leigh Hubbard

Executive Director
Virginia Land Title Association

Leigh Hubbard is the President and CEO of TradeUp, a Virginia-based association consulting and management firm specializing in advancing organizational effectiveness and sustainable growth. With extensive experience in organizational governance, Leigh excels in facilitating strategic planning, optimizing board performance, establishing operational procedures, and leading comprehensive administrative frameworks. Her expertise spans the development of policies and procedures, educational programming, fundraising initiatives, public relations, financial analysis, and budgeting. All are focused on delivering value-driven outcomes for associations and their members.

As a strategic planning and implementation expert, Leigh is highly skilled in guiding organizations through defining their vision, setting achievable goals, and executing actionable plans that drive long-term success. Her methodical yet adaptable approach ensures strategies are not only thoughtfully designed but effectively implemented, aligning organizational objectives with day-to-day operations. This integration has consistently resulted in improved performance, stronger stakeholder engagement, and sustained organizational growth.

A visionary and results-oriented leader, Leigh thrives in addressing complex challenges, tailoring solutions that enhance member engagement and strengthen governance. She is committed to fostering collaboration among stakeholders and brings a business-focused perspective to developing programs and services that align with long-term goals.

Leigh’s leadership philosophy centers on building resilient, high-performing teams grounded in accountability, professionalism, adaptability, and purpose. She leads with consistency, integrity, and a solutions-oriented mindset, cultivating trusted relationships with staff, board members, and community partners. Known for her positive outlook and approachable style, Leigh balances strategic vision with practical execution.

Leigh currently serves as the Executive Director of the Virginia Land Title Association (VLTA), where she provides strategic leadership, strengthens member engagement, and advances the association’s mission through innovative programming, advocacy, and operational excellence.